Stickerbeat - Transforming Operations Into an Integrated Workflow

How Coreflow engineered a complete automation overhaul to cut errors, save labor, and unlock scalable growth

Created

Sep 2, 2025

Last Updated

Jun 3, 2025

Who They Are

Stickerbeat is a high-growth producer of custom stickers, decals, labels, and magnets serving thousands of orders each month. With rapid demand, short turnaround windows, and diverse product specifications, the company needed operational workflows to adapt to it’s fast-paced growth

Coreflow partnered with Stickerbeat to modernize workflows and build a scalable automation layer around their existing tools and teams. Our mandate was clear: preserve the company’s speed and quality while eliminating avoidable errors, manual rework, and production bottlenecks.

The Challenge

Despite strong revenue and loyal customers, the day-to-day process was highly manual. Order information lived across spreadsheets and tickets; prepress teams spent valuable hours on data entry, tiling, and file cleanup; and small mistakes—double cutlines, missing lamination, miskeyed quantities—could cascade into reprints and missed deadlines. With a three-day average turnaround, there was little room for error or reprints.

Stickerbeat needed a durable operating system that synchronized customer updates, standardized prepress steps, and surfaced the right work to the right people at the right time. The objective wasn’t more software—it was a unified, reliable workflow that reduced risk and accelerated throughput.

Creating the Automation for Growth

Our goal was to design and deploy a cohesive automation stack that integrates with Stickerbeat’s current environment while removing unnecessary manual effort. Every new capability had to be measurable: fewer errors, faster cycle times, and clearer accountability.

We proposed a suite of targeted products—AI-assisted customer replies, a centralized operations database, and Adobe Creative Cloud extensions—delivered in milestones to minimize disruption. Each component reinforced the others, creating a united system that turned fragmented tasks into an end-to-end flow. Here are the products we worked on:

Products

Creative Cloud Plugins & Extensions

Zendesk Automations & AI Powered Email Detections

Custom Database Workflow

New Order Automations

Unification of all Systems

Automatic Tiling & Print Preflighting

Tiling was previously performed manually, job by job by the prepress team increasing the chance of small sizing errors, double cutlines and other mistakes that can slip through the pipeline. We introduced automatic tiling that interprets product rules and materials, applies correct dimensions, and prepares layouts in seconds throughs the machines and saves it automatically to the company Dropbox. This safeguards accuracy while returning hours per shift to production.

We also implemented automated preflighting in Acrobat/PDF workflows. Files are checked for resolution, overprint, open paths, missing fonts and assets, and double cutlines before they reach print. By elevating quality control to a systematic, automated step, Stickerbeat dramatically reduced reprints and improved on-time delivery.


Zendesk Automations & AI-Powered Customer Replies

Stickerbeat’s customers expect quick, consistent communication, production needs timely, structured inputs. Our AI-powered reply engine interprets messages—approvals, declines, and clarifications—and routes them into the correct workflow automatically. Approvals set production dates, declines trigger hold paths, and complex cases escalate to the right team member with full context.

Beyond customer interactions, we expanded automation inside Zendesk to handle the operational backbone. Each order is now automatically parsed for critical details—including requested production dates—and then distributed evenly across the prepress team to balance workload and avoid bottlenecks. Categorization, assignment, and status transitions are all handled programmatically, transforming what was once a manual, error-prone process into a reliable system of record. Tickets move cleanly from customer interaction to production action, creating a single source of truth for both service and operations. The outcome is faster response times, balanced team efficiency, fewer handoffs, and clearer accountability across every stage of production.

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Creative Cloud Plugins & Extensions

We built Illustrator-based extensions that embed quality and speed directly into the prepress toolset. Operators can now apply standardized templates, handle tedious sequential tile orders, generate precise cutlines, and run repeatable cleanup actions with a single click of a button in our custom made Stickerbeat Extension, all within the software they already use and updated automatically on all work machines.

These plugins replaced time-consuming, error-prone steps with governed automation. The result is consistent output across operators, lower rework, and predictable file readiness that downstream teams can trust. Training is minimal because the tools live where the work happens.


Custom Database Workflow

Prior to Coreflow’s involvement, Stickerbeat’s teams were forced to manage orders through as google spreadsheet, which created inconsistencies, bottlenecks, and unnecessary delays. Searching for information or tracking order progress was slow, unreliable, and often dependent on manual entries that varied from person to person. For a company handling thousands of individual jobs each month, this lack of cohesion made it difficult to maintain accuracy, and keep track of the progress of orders through the production pipeline.

To solve this, we developed a secure, centralized operations platform—a Next.js web application powered by Supabase, fully integrated with Zendesk via real-time webhooks. This wasn’t just another tool; it became the foundation for Stickerbeat’s workflow. Every order now flows seamlessly into a single database where data is continuously updated, searchable, with other custom features like a hover-over feature to see cut time and tile sizes amongst other features specifically curated for the Stickerbeat Workflow.

The platform provides tailored operational views—To Print, To Cut, To Pack, To Ship—so each team only sees what matters most to their stage of the process. Timelines, audit trails, and permanent archives ensure complete visibility, while automated synchronization keeps shipping updates, date changes, and production notes current across all teams. What once required tedious manual entry now happens instantly, reducing errors and guaranteeing that everyone, from prepress to shipping, works from the same source of truth.

This central hub didn’t just improve efficiency—it fundamentally reshaped how Stickerbeat operates day to day. By building a system that unifies communication, data, and accountability, Stickerbeat gained a reliable operational backbone that scales alongside their growth.



New Order Automations

Incoming orders are parsed for material, lamination, size, and shape, then matched to standardized templates. When custom contours are required, cutlines are generated automatically to production standards. This turns order intake into press-ready output with minimal operator intervention.

By codifying business rules and product logic, we transformed a labor-intensive setup into a controlled, repeatable process. The result is faster job starts, fewer touch-points, and a meaningful drop in downstream corrections.


Complete Transformation

Stickerbeat’s leadership now has complete confidence in their workflows. Where previously growth was constrained by manual bottlenecks, today the company operates on a system that adapts in real time, keeps teams aligned, and embeds quality control at every step. Coreflow’s products didn’t just modernize their process—they created a durable operating framework that allows Stickerbeat to expand into new markets, serve more customers, and scale production at speed without sacrificing accuracy.

Since partnering with Coreflow, Stickerbeat has experienced measurable business growth, scaling from $8 million in annual revenue to more than $12 million. In addition, automation has prevented costly mistakes, saving the company over $160,000 in avoided reprints and wasted materials. This leap reflects not only the efficiency gains of automation but also the newfound capacity to handle higher order volumes without additional headcount—proving that smart workflow design directly fuels bottom-line success.

The impact was measurable from the very first rollout. Automatic tiling and preflighting alone cut prepress preparation time by 65%, saving the team an average of 20 labor hours per week and virtually eliminating reprints from file errors. The Illustrator and Acrobat extensions standardized critical tasks, reducing inconsistencies across operators and lowering rework by 40%. By centralizing orders in a custom database and tying it directly to Zendesk, order tracking accuracy jumped to 99%, while communication errors between teams dropped by 70% - The support team can now instantly track orders across all production stages, giving customers accurate shipping updates the moment they call.

On the customer-facing side, AI-powered Zendesk automations ensured that 90% of incoming requests were resolved or routed within 60 seconds, cutting average response times in half and raising customer satisfaction scores by 22%. With new order automations in place, jobs that once required 10–15 minutes of manual setup now move into production in less than 2 minutes.

Coreflow’s partnership with Stickerbeat did not just streamline a few tasks—it reshaped the entire way the company operates. By embedding automation directly into prepress, production, and customer service, Stickerbeat transitioned from a manual prone to human error to a system to a fully integrated, high-performance operation. Every product we introduced worked together as part of a larger ecosystem, creating compounding results that unlocked capacity, improved quality, and reduced costs.

As Stickerbeat scales, their automation framework evolves with them. New products, rising order volumes, and shifting customer needs require adaptable systems. Coreflow continues to update and enhance these workflows in record time, ensuring Stickerbeat maintains efficiency, quality, and scalability as they grow.


Tailored Automations, Built For Your Business

Every workflow is crafted around your unique needs We will work on automations for you that deliver measurable results.

Tailored Automations, Built For Your Business

Every workflow is crafted around your unique needs We will work on automations for you that deliver measurable results.

Tailored Automations, Built For Your Business

Every workflow is crafted around your unique needs We will work on automations for you that deliver measurable results.